Ensuring Brand Safety with Teads' Multi-Layered Approach

Introduction

Introduction

At Teads, ensuring a brand-safe advertising environment is a top priority. As a leading global omnichannel advertising platform, Teads employs a multi-layered approach to protect advertisers’ campaigns from unsuitable content while supporting quality publishers and fostering trust across the open internet.

Teads’ Multi-Layered Brand Safety Approach

Teads combines direct collaboration, advanced technology, and industry standards to deliver a secure and suitable advertising ecosystem. Here are the key components of Teads’ brand safety strategy:

• Publisher Vetting: Teads partners exclusively with reputable publishers who meet strict content quality and safety guidelines, ensuring brand-aligned environments. Learn more at teads.com/brand-safety-policy

• Brand Safety Filters: Teads integrates trusted third-party verification filters that exclude high-risk content such as adult material, hate speech, and illegal activities.

• Partnerships with Verification Providers: Collaborating with Integral Ad Science (IAS) and other experts, Teads analyzes content sentiment and context to achieve up to a 99% brand suitability pass rate for ad impressions. Visit businesswire.com

• Commitment to Quality Media: Teads excludes Made-For-Advertising (MFA) sites to support premium journalism, providing advertisers with a trustworthy media environment.

• Industry Certifications: Holding renowned standards such as the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal and the IAB UK Gold Standard 2.0, Teads demonstrates its dedication to maintaining a safe and transparent ecosystem.

Benefits for Advertisers

By implementing these robust brand safety measures, Teads ensures that advertisers’ campaigns run in secure and contextually appropriate environments. This commitment helps safeguard brand reputation, improve campaign effectiveness, and uphold trust with audiences worldwide.

Additional Resources and Support

For more detailed information on Teads’ brand safety policies and technologies, or to discuss your specific advertising needs, visit Teads’ official website or contact our support team.

Learn more: https://www.teads.com/brand-safety-policy/