Measuring and Analyzing Campaign Impact Beyond Clicks and Impressions – Teads Help Center

Introduction

Advertisers using the Teads omnichannel advertising platform can gain deeper insights into their campaign performance beyond just clicks and impressions. Leveraging Teads’ advanced attribution and analytics tools allows marketers to understand user engagement, brand impact, and conversion effectiveness more comprehensively. This guide outlines key measurement capabilities available on Teads to optimize campaign success and maximize return on investment (ROI).

Engagement Metrics

Track meaningful user interactions such as:

Video view rates to assess how much of your ads are viewed by audiences.
User interaction with interactive ad elements like buttons or product showcases.
Time spent engaging with ads to measure attention and interest levels.

Brand Lift Studies

Conduct integrated brand lift surveys alongside campaigns to quantify changes in:

Brand awareness
Brand perception and favorability
Purchase intent among your targeted audience segments

Conversion Tracking

Implement conversion pixels to track valuable user actions such as website visits, sign-ups, or purchases directly originating from your ads, enabling accurate ROI measurement.

Multi-Touch Attribution

Analyze how different touchpoints along the customer journey contribute to conversions. This insight allows you to optimize budget allocation by understanding the true impact of each ad placement and channel.

Custom Reporting Dashboards

Access comprehensive and customizable reports that integrate data from multiple sources to provide a holistic view of your campaign performance, helping you make informed marketing decisions.

Getting More Help and Support

For detailed guidance on leveraging Teads’ advanced measurement capabilities and tailoring analytics to your specific campaigns, visit the Teads website at https://www.teads.com/ or contact your dedicated Teads account manager for personalized support.